Spotify
Spotify
Spotify
Creating hyper-situational ads, aligning music with life’s moments through visuals, showing that Spotify always has the right track under the tagline “Music That Finds You.”
Creating hyper-situational ads, aligning music with life’s moments through visuals, showing that Spotify always has the right track under the tagline “Music That Finds You.”
Creating hyper-situational ads, aligning music with life’s moments through visuals, showing that Spotify always has the right track under the tagline “Music That Finds You.”

Direction 1

Technicolor Beam reflects Gen Z’s internet-driven language, capturing life’s shifting “eras”—from heartbreak to wellness—with a light beam spotlighting the perfect song, playlist, or artist, embodying Spotify’s promise of “Music That Finds You.”

This concept has not been implemented in real life.

Roles

Concept

Art Direction

Graphic Design

Direction 2

Telescopic direction spotlight songs, playlists, or artists as if viewed through a telescope, reflecting life’s diverse moments—big or small—and emphasizing Spotify’s ability to match any experience with the perfect soundtrack.

Direction 3

Graphic shapes inspired by Gen Z Speak use internet-driven slang and acronyms, showing that Spotify not only knows your music but also speaks your language. Three distinct shapes adapt to match every mood.

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