The National Arts Council Singapore requested a one-stop digital platform for Arts & Culture to connect and engage Singapore’s diverse artistic landscape. In response, our team developed SEEK, a platform that democratizes and redefines art by bridging everyday culture with the vibrant arts scene. Its branding system features a dynamic “K” as a ‘seeker,’ guiding users toward art through both physical and digital experiences. Designed as Singapore’s ultimate arts and culture hub, SEEK inspires exploration and creative discovery everywhere, every day.

This concept was created exclusively for pitch purposes and has not been implemented.