Idea
To celebrate UNLIMIT, Singapore’s performing arts will break free from traditional stages by transforming restrictive spaces—like no-entry zones, parking lots, and even rigid apartment layouts—into dynamic performance arenas, embracing constraints as creative fuel.
Using AR technology, the public can hover their smartphones over these spaces to discover event details and watch performances unfold, where artists push the limits within confined environments. A built-in CTA button will link directly to the festival’s website, inviting deeper exploration of UNLIMIT’s boundary-defying showcase.
This concept was created exclusively for pitch purposes and has not been implemented.
Roles
Branding
Art Direction
Graphic Design

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