Join the Making

A one-minute brand film celebrating how creativity lives within everyday life, positioning the National Arts Council as the canvas where ideas come to life. Directed the film’s art direction and tactile visual rhythm, featuring Singaporean artists through layered textures and poetic transitions. The campaign was recognized internally for its cinematic warmth and emotional tone, reframing NAC’s public image as a catalyst for creativity woven into the city’s daily rhythm.

Type

Brand Storytelling

Type

Brand Storytelling

Type

Brand Storytelling

Role

Art Director

Role

Art Director

Role

Art Director

Impact

Internal acclaim · Strengthened public connection

Impact

Internal acclaim · Strengthened public connection

Impact

Internal acclaim · Strengthened public connection