Still We Make

A pitch film reframing Singapore’s art scene, from a city seen as pragmatic and commercial to one defined by unseen creative resilience. Directed the concept and visual language, crafting a cinematic narrative that celebrated artists who continue to create even without recognition. The film won a three-year partnership between TBWA and NAC, becoming the foundation for campaigns that redefined NAC’s voice around authenticity, empathy, and everyday creativity.

Type

Brand Storytelling

Type

Brand Storytelling

Type

Brand Storytelling

Role

Art Director

Role

Art Director

Role

Art Director

Impact

Secured 3-year creative partnership · Brand repositioning

Impact

Secured 3-year creative partnership · Brand repositioning

Impact

Secured 3-year creative partnership · Brand repositioning